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Social sciences
YUFE Talk Show: Implementing Vision
The vision of the brand focused on the goal will be the subject of the YUFE Talk Show lecture, which will be led by dr Łukasz Wojtkowski. The lecture will be held on May 16, 2022 online.
The main topic of this meeting will be turning vision into action. Participants will think how to bring the most distant and ephemeral trait of branding into the brand loyalty that appeals to both, customers and public. Dr Łukasz Wojtkowski, Coordinator of Copernicus Startup Labs, will show how to build and implement a vision of a goal-focused brand. The speaker will talk about the set of values and skills that may be the key to the success of the company, start-up and innovation.
The meeting will be held on May 16 from 11:00 - 13:00 online in english. The first part of the event will be open to everyone. The second part will be conducted in the form of workshops for students and PhD students of YUFE. Persons wishing to participate in the second part have to register till May 14th.
Dr Łukasz Wojtkowski - Is a Coordinator of Copernicus Startup Labs, an incubation and acceleration program that shapes NCU innovations into start-ups. He is also an assistant professor at the Faculty of Philosophy and Social Sciences, researching and teaching start-ups, brands and technology - human relations. He is also an expert in Centre for Academic Entrepreneurship and Technology Transfer at the Nicolaus Copernicus Univeristy in Toruń.
